你的二手車也可當頭期? Your crappy car can be a down payment

url據BC省報報導,你的二手車價值超過$5400? 如果是的話,你可以用它做為一棟溫哥華公寓的頭期款。這是為於150 E Cordova Gas Town的新建築 InGastown,一棟61戶的公寓建築,建商所出的行銷策略。他們想看看,在溫哥華這們高房價的地方,人們是否會願意用放棄開車來換住屋的機會。

用車換公寓讓許多人有機會在這迅速中產階級話的溫東地帶能夠擁有自己的房產。溫哥華地產行銷公司Key Marketing主管説到,”車子本身是個負資產。但是如果你能把負資產轉化成正資產,也就是用車換公寓,這可是一個人生的大好機會!” 用$5400,大約是房價的2%做頭期款,可是Vancity特別提供的房貸計劃。當然,這計劃還是有些條件限制。那就是頭款之後的16個月,每月都要繼續付小額貸款,目標是再公寓2016年完工前,付到房價的5%。

車換公寓只是許多建商,在房市稍微緩和的今天,所拿出來的行銷手段。其他的行銷手段還有抽籤送屋和買特定的公寓單位送Fiat的車,等等。建商敢出這花招吸引客人,也是看中他們公寓的地點,是靠近溫哥華Downtwon,一個交通便利的地方。同時,建商也不會提供任何的停車位,所以以後真要買車的話,停車位會是個困擾。

http://www.theprovince.com/news/Your+crappy+become+down+payment+Vancouver+condo/9418936/story.htmlVANCOUVER — Got a beater car worth at least $5,400? You can trade that in as a down payment on a brand-new Vancouver condo.

That’s the pitch by InGastown, a new 61-unit condo development at 150 East Cordova, which launched an innovative program Wednesday banking on condo buyers’ willingness to go car-free in exchange for home ownership in Vancouver’s sky-high real estate market.

Car for a Condo lets car owners trade in their vehicles towards a condo unit in the gritty but fast-gentrifying neighbourhood just west of Main.

“Cars are a terrible asset,” said Cam Good, president of real estate marketing firm Key Marketing.

“For someone trying to get started in life and wanting to become a homeowner, taking a depreciating asset and literally turning it into an appreciating asset is a life-changing decision.”

The low buy-in of $5,400 is possible thanks to a two-per-cent down payment program offered by Vancity.

It allows qualified buyers to shell out only two per cent of, say, a $269,800 one-bedroom, 519-square-foot unit — although monthly payments will be required over the next 16 months of construction to get the buyer to at least a five-per-cent deposit before the building is completed in 2016.

Car for a Condo is just one of many lures condo developers and marketers are dangling to attract buyers in today’s less-frenzied real estate market.

Some developers offer credits or discounts off purchase prices. Others offer more imaginative lures.

In North Vancouver, Seylynn Village is raffling off a new home. Last spring, east Vancouver project Boheme Living offered a free Fiat to buyers of selected units.

InGastown, which is 40-per-cent sold, is taking a different tack.

Good, who came up with the gimmick after talking to buyers who were giving up their cars or who don’t own vehicles to begin with, is betting the appeal of a downtown location in an urban hub near transit will be enough for buyers to give up their car keys.

The development will not have any resident parking spaces. Homeowners automatically get a free Modo Car co-op membership, and access to two co-op vehicles parked on-site.

Potential buyers can bring their cars to the sales centre at 32 Water St., where an on-site appraiser can assess the value of the vehicle on the spot.

“It just connects the dots for most people,” said Good. (1688)

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